- Boston, MA
Melanie Collins ~ Professional Software Sales Manager, Hard Cider Enthusiast
Melanie Collins's Bio:
Melanie Collins is an experienced channel and direct sales, marketing and management professional. Melanie's sales and marketing experience spans the software, ibound marketing, marketing automation, social media, SEO, digital advertising, broadcast media, publishing, public relations and staffing and recruiting industries.
Specialties: Sales strategy & business plan development, channel sales, new revenue generation, account retention, forecasting, sales coaching and team development.
Melanie Collins's Experience:
Founder at Cunningham Creek Distributors, Inc. ~ makers of Cider Creek Hard CiderOctober 2013 - Present | New York, Boston
CMO at Dental Hunters, Inc.July 2010 - August 2013
Consultant - Marketing and Sales at BoardProspects, Inc.May 2012 - December 2012
In this part-time contract position I sat as the Director of Marketing, Sales and Partnerships and worked directly with the CEO and COO of the company developing post MVP product features and lead customer acquisition initiatives. To help this start-up meet its customer acquisition goals I built strategic alliances with professional membership organizations, developed a content marketing program that was sold to large professional services firms and worked with the company's PR firm and online advertising agency to generate media coverage and drive online traffic; I'm creating a content marketing program to drive top of the funnel leads from the non-proft, private and public sectors.
Business Development Manager at eMarketer, Inc.November 2011 - December 2012
Director of Business Development at SHIFT CommunicationsFebruary 2010 - March 2011
Pitched and developed this role at SHIFT Communications, a top 25 independent US PR firm with $12m in annual revenue, to generate and implement the agency's first outbound new business strategy. Responsibilities included lead development and nurturing within the agency's consumer, consumer technology, technology, healthcare, pharmaceutical, biotech and financial services industries for our Boston, NYC and San Francisco offices. I assigned developed leads to teams and overlooked the new business process from conducting media audits, social media and PR plan research, pitch development, pitch coaching, leading in-person new business presentations to follow-up and contract negotiation. I instituted the corporate email marketing program and collaborated with the VP of Marketing to generate email marketing content from the staff for our quarterly campaigns and monitored their effectiveness, with an average open rate of 25%. I also instituted and customized the corporate CRM solutions archiving 10 years of business history and used it to identify top industry and competitive targets and delivered sales analytics while maintaining and facilitating agency training. Exceeded quotas.
Senior Account Executive at MarketwireSeptember 2006 - February 2010
Responsible for the sales of the Marketwire product including press release distribution, search engine optimization, multimedia content and distribution, online website hosting, media database, traditional and social media monitoring solution, conference calls, webcasts and EDGAR filings. Daily tasks include cold calling, lead generation through networking, event planning and content creation, research, creating sales presentations, product demos and up selling current clients. Able to build and maintain relationships with accounts by understanding business needs and providing solutions to help achieve their goals. Expert in implementing SEO and Social Media programs to help increase search engine visibility and drive traffic to websites/convert traffic into sales. Built and managed a 2 million dollar territory. o 2007 Calendar Year: Territory generated over 1.2 million in revenue in my first year and # 1 in revenues in the country. Hybrid Territory was 220% to Quota, 100% Growth, 700K in dollar growth which was a company first. Ranked 1st out of 75 account executives. o 2008 Calendar Year: 122% to Budget, 211% to new business revenue goals, $575,000 in new revenues growth. Ranked 2nd out of 75 account executives. o 2009 Calendar Year: 100% to Budget, 200% to new business revenue goals. Ranked 4th out of 75 account executives. o Consistently selected to assume leadership roles within my region and nation wide. o Proactively approach account and business challenges, applying problem-solving skills, persistence, teamwork and resourcefulness to achieve positive results.
Radio Sales Account Executive at Entercom, Greater Media, CBSFebruary 2003 - April 2006
Media, Publishing and ISV Partner Program, Sales Manager at HubSpotDecember 2012
Building and managing two programs at HubSpot -- HVR Channel Sales program and the Media Program. In this role I have 6 direct reports - including 5 sales reps and a BDR. Responsible for program strategy, profitablity, forecasting, opportunity management, coaching, sales rep development, marketing, co-marketing, partner lead generation and program lead generation. I also act as the business coach to our key reseller partners and maintain relationships with C-Level leadership.
Melanie Collins's Education:
Emerson College1999 – 2003BS
Melanie Collins's Interests & Activities:
Melanie is a supporter of St. Jude's Children's Research Hopsital and Roswell Park Cancer Institute. She also enjoys traveling, sailing, pilates, biking and of course, hard cider.